The Internet = cats. Pictures of cats. Videos of cats. GIFs of cats. Whatever, as long as it’s cats. Since a while all 3 our studios have The Internet at home. Our studios in Den Haag & Helsinki had a cat for some time, but in Amsterdam it remained pretty silent. But when the kids & partner vote for a cat, and Bas votes against, it’s a good democratic habit to end up with 2 cats. Because the difference between 3 pro votes and 1 against, is exactly 2. Yep. Those same kids don’t have a clue what Twitter (our only social media behaviour) or Facebook is about, but think that The Internet = cats = Instagram (or Snapchat). Because we have The Internet now everywhere, we decided to create an Instagram account, just to add some cats photos. And some lettering.

www.instagram.com/underwarefoundry/