Quite often a designer is credited for a successful logo, but actually it is the commissioner who has the guts, who decides to ask a certain designer, who envisions a certain direction for his of her new identity. We can only praise the people at Duncan Channon
in San Francisco, for asking type designers at the other side of the globe to draw a rather obscure monogram for their new identity.
First of all, most ad agencies would design their own identity (especially when your main activity is to build brands for others), and second, they would choose a more conventional direction. We absolutely enjoy cooperating with people who are willing to explore unpaved paths and unknown roads. It can lead both parties anywhere, in this case to a cosy typographic wordmark.