Brand New Conference
demonstrates how to brand a conference. Choose a characteristic, outspoken display font and apply that to the max. This year they have used our typeface Tripper
– combined with Hoefler’s Obsidian
– for signage, booklets, screens, website, bags, anything conferency. Tripper’s stencil power gives a rough, slightly awkward touch. But hey, who said that branding needs to be convenient?
See the making of